175. John Bartholomew / Pattisons Ltd 1897

Bartholomew took transfers from the Imperial Map to provide sectional maps for guide books (e.g. Dulau and Co’s Thorough Guides series, 157). From March 1899 to May 1900 transfers of the Imperial Map were again taken to produce a set of regional maps. These were published in 20 parts to produce The Royal Atlas of England and Wales (Edited by J Bartholomew and published by George Newnes Limited). South Devon was sheet XXXI with North Devon on sheets XXV and XXVI. Included in the Atlas was a second overview map of England and Wales on six sheets with a map of the West Country (as Plate 12). For an overview of later maps see Tourist Maps of Devon entry John Bartholomew The Imperial Map.

Transfers from this map¹ were used to produce a cyclist’s map specially prepared for the Pattisons whisky company. The cyclist would not have gained a tremendous amount of useful information from this small scale map; but it did give Pattisons the opportunity to advertise their products. Main roads and railways are shown but although a note below the maps refers to a key for cycling roads, in fact it only shows the major roads. Around the map there are vignette scenes from the Pattisons` distillery and two of their products. The map is vertical compared to the frame which has Pattisons Limited across the top and Scotch Whisky Distillers, Leith, Edinburgh & London below (i.e. the map has to be turned to be read correctly).

The map was given away or sold in two different editions.² One has the cover title Cyclists' Roads Map and has the slogan Pattisons' Scotch Whiskey is sent to every corner of the Globe surrounded by vignette scenes of different transports and countries. The second version has Pattisons' Cyclists' Road Map and the reverse is titled Pattisons` Scotch Whisky is invaluable to all Travellers & Sportsmen Abroad or at home who go in for Cycling - Golfing - Curling - Hunting - Coaching - Yachting - Shooting - Fishing and there are delightful little engravings of each of the sports listed and the addresses of the Pattisons company. The covers came in a variety of colours (e.g. grey, orange and red).  The maps were used to advertise the company floated by Robert and Walter Pattison in 1896 and 15 maps of England and Wales and 8 of Scotland were produced. The brothers went bankrupt in 1898 and were imprisoned for embezzlement in 1901.³

Full list of amendments noted by Tony Burgess (OldKentMaps) (go to Hunt Ref - Pattison Ltd for full details):

a) Sth of Dartmouth on the coast ʻStreteʼ shown

b) Railway branch lines, between Barnstaple/Lynton a ---------- line probably the planned or in progress line opened 1898, also lines re-aligned closer, between Marytavy / Lidford Sta on the line between Tavistock & Launceston, near this point is also added ʻ2039 High Willhaysʼ and a tor depiction.

c) The name ʻCORNWALLʼ previously a simple small bold uppercase, becomes a larger Hollow uppercase with cross hatch infill.

d) Culbohe amended to Culbone, height change Sth of Paracombe was 1548 now

e) Letter 'd' added to town symbol south of Hartland (this is the final 'd' of Milford carried over from the Cornwall map but it isn't present on the first state.

f) Thorne Falcon across the border in the first state is shortened to Thorne Fal and now falls inside county border.

g) Broadwoodwiger changed to Broadwoodwidger,

h) Tedburn changed to Tedburn Mary town symbol removed, 1695 Hamel Down Beacon added with symbol.

i) Uplyme added to town symbol previously unnamed.

j) River north of St. Cleer and two town symbols are removed from the road to the west of Causeland Sta.

k) Plympton changed to Plympton Earle, Ivybridge changed to Ivy Br., Ashsprington changed to Ashspring.

l) The hard back cover carries an advertisement for Pattisonsʼ Limited replacing the previous C of Arms.

m) The second view on the right ʻDUDDINGSTONʼ whilst the same building, differs from the first issue, easiest identifiers are the wind direction blows the chimney smoke from R to L (the reverse of the previous issue) and the oval frame surround is lacking.

n) The reverse side images are all in sepia, the subject matter is now Sports and Pastimes, replacing the Overseas trade depictions. demonstrating the use and benefit of Pattisons whilst Cycling,Golfing, Curling, Hunting, Coaching, Yachting, Shooting and Fishing &c. Title ʻPattisonsʼ Limited Highland Distillers. Leith, London, Manchester,Glasgow,Dublin & Sydney.ʼ

o) The lower broken border has been amended ever so slightly to accommodate a re-engraved ʻPrawle P.t moved slightly R of original, the ʻCʼ of Cycling is now sited beneath ʻawʼ formerly beneath the ʻwlʼ of Prawle.

Size of map area 225 x 170 mm.                                                                                                                              Scale (15 = 37 mm) Miles.

Size of sheet 330 x 240 mm.                                                                                                                            

DEVONSHIRE (CaOS) with imprints: The Edinburgh Geographical Institute (AeOS) and Copyright - John Bartholomew & Co. (EeOS) with Scale (BeOS) and Cycling Roads shewn thus (DeOS). Railways to Holsworthy but not the continuation to Bude, to Sidmouth but not Budleigh Salterton. The map folds into a linen waterproofed cover measuring only 85 x 60 mm. Border vignette of Duddington site in oval frame.